The label on the Diamond Naturals stuff that I switched them to:
Notice how the majority of the main ingredients are things you have likely heard of or can buy at the grocery store. Also notice that no CORN or CORN derivative is anywhere on there - No funny colorants or dyes either.
Was walking into the TSC one day with the girls as a friendly lady was walking out and she noticed the girls and commented about how nice they looked. Told her it was only because they were doped up on Apoquel to ease the allergy symptoms they both had otherwise they would both be covered in red itchy bumps. Nice lady asked me what I was feeding them and after hearing about the Purina she politely suggested trying a bag of the Diamond Naturals (sold at the same store we were in right then) and see what happens. I figured what the heck I would give it a shot.
Within a month of them being on the new food ALL of the allergy symptoms were
gone on both girls and neither 'needed' any sort of allergy medication at all. No more bumps, no more redness, no more itching, no more scratching or chewing themselves. Was like freaking magic the change in their bodies!
I think I was paying $30ish bucks a bag for the Purina and the Diamond stuff increased my food expenses to around $40ish. So, yes it was a slight increase there. Not hardly a big difference in my opinion.
The REAL savings came with not 'needing' the Apoquel any longer. Due to their weight and the severity of their allergy problems my girls required about 1.5 pills per day minimum just to barely get by and not suffer. Currently that stuff lists for $2.70 PER PILL at petmeds.com (no it does not really cost that much if you shop around and the petmeds place will pricematch anyone if you can find it cheaper elsewhere)
I think I was paying $1.60 per pill from them with them matching the Walmart price -
Lets do some math here!

$1.60 per pill x 1.5 pills per day x 2 dogs = $4.80 per day just to barely deal with the symptoms. That x 30 days in a month = $144 bucks each month not counting the office visit expense at the Vet for prescribing it!
I am not really 'saving' $10 bucks on a bag of food each month if I have to spend an extra $150 each month on medication just so they can eat it!
Never again with the Purina garbage.