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Purina Pro Plan Avoids Questions by Susan Thixton

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PET FOOD NEWS

Purina Pro Plan Avoids Questions​

By
Susan Thixton

Purina makes some amazing claims on their website, but did not provide validation for those claims.


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As with many pet food brands, many Purina Pro Plan pet foods include the claim “Real Chicken” or “Real Beef” as a leading ingredient. We asked Purina to provide us an explanation of what ‘real’ means: “On multiple products there is the statement “Real Chicken is the #1 ingredient.” What does ‘real’ mean? Are ingredients with the ‘real’ statement human grade? Or are they feed grade?

The Purina Pro Plan website includes this bold claim:
 

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